top of page
CASE STUDY
DINGHYCOACH X SAILBOOST
Dinghycoach is a premier sailing center located in Lanzarote, renowned for its exceptional sailing conditions and unique setting. This world-class training hub is the go-to destination for top sailors, hosting international regattas, clinics, and serving as a training ground for Olympic athletes and world champions. With its unparalleled environment and commitment to excellence, Dinghycoach stands as one of the leading sailing centers globally.
EVERY ASPECT IS CRAFTED TO MAKE DINGHYCOACH EXCEL BOTH ON WATER AND ONLINE
Dinghycoach is a premier sailing center located in Lanzarote, renowned for its exceptional sailing conditions and unique setting. This world-class training hub is the go-to destination for top sailors, hosting international regattas, clinics, and serving as a training ground for Olympic athletes and world champions. With its unparalleled environment and commitment to excellence, Dinghycoach stands as one of the leading sailing centers globally.
DINGHYCOACH'S CHALLENGE - ELEVATING ONLINE VISIBILITY AMONG YOUTH SAILORS
Dinghycoach's focus on social media marketing took a backseat due to the demands of prioritizing Olympic sailors. As a result, participation in youth sailing clinics declined. To stay competitive in a crowded market, they needed to enhance their online presence and re-engage with the younger audience.
SAILBOOST'S APPROACH - CONSISTENT AND QUALITY CONTENT
We then developed a social media strategy tailored to the needs and desires of both youth sailors and their parents. Our focus was on the quality and relevance of the content, creating a brand bible to ensure consistent and professional communication. Additionally, we produced short, engaging highlight reels to capture the attention of our audience.
1/3
1/4
RESULTS
-
75000+ Monthly views on Instragram+
-
16000 Website visitors
-
Increased participation with positive and returning clinic attendees
-
A flexible and easily adjustable social media strategy
bottom of page